Maccas launches plant-based burger – but there’s a catch

McDonald’s Australia has announced it is releasing its first-ever plant-based burger.

But it won’t be vegetarian.

The McVeggie burger is made of a vegetable patty, cheese, lettuce, mayo and pickles in a sesame seed bun.

And although the vegetable patty has no meat ingredients in it – it’s made of potatoes, peas, corn, carrot and onion – it won’t be vegetarian.

“Due to its cooking procedure, it’s not strictly vegetarian,” Chief Marketing Officer Jenni Dill said.

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“We know there’s an appetite for alternatives to traditional meat proteins and Australians are looking for more plant-based options in their diet.

“As a business constantly focused on responding to what Australians want, we’re excited to now be serving up the McVeggie Burger to our customers across the country.”

The burger will be available nationwide and is a permanent addition to the menu.

More on

McDonald’s announcement follows a trend of fast-food chains releasing vegetarian and vegan options.

Hungry Jacks now offers a ‘Rebel Whopper’ with a vegetable patty instead of meat and a vegan cheeseburger.

Oporto also has the option of a vegan burger.

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