As told by our founders.
THIS is what happens when two meat-lovers checked out meat-free food and decided that we didn’t want any of it.
THIS changes everything.
We had a job before we co-founded THIS, in 2019.
We established and ran a burger (as in, beef) restaurant chain. As far as u-turns go, this is a whopper.
WHEN WE LEFT THAT BUSINESS WE REALISED SOME STUFF:
- That maybe we should eat less meat. Fairly urgently.
- That if you don’t like tofu, or food with orange packaging, you don’t have much of a meat-free choice.
- That we should make plant-based food and deploy our secret-weapon, following it as our guiding star: our obsession and adoration for meat.
The obvious(ish…) conclusion, was that we had to make our own plant-based meat-alternative products. Food that PROPERLY works in a fry-up or in a chicken-pie.