Earlier this month, the association filed a 15-page petition with the U.S. Department of Agriculture calling for an official definition for the term “beef,” and more broadly, “meat.” “While at this time alternative protein sources are not a direct threat to the beef industry, we do see improper labeling of these products as misleading,” said Lia Biondo, the association’s policy and outreach director.
“From the consumers we see going to the meat case to buy our plant-based burgers where they’re sold, we see about 70 percent of those are at least flexitarian, people that have meat in their diet as well as non-meat protein,” said Brown.
Companies like Impossible Foods and Beyond Meat are using science labs and farms, rather than animal meat, to create products that rival traditional grilling staples like burgers and hot dogs.
For example, Beyond Meat is a plant-based protein producer that manufactures food products in a factory without using animals.
The Good Food Institute, which advocates a sustainable food supply, breaks it down into two categories: clean meat and plant-based meat.